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Tata plans a product offensive of 10-12 models by 2023

August 10, 2018, 04:26 PM IST by Bilal Ahmed Firfiray
Tata plans a product offensive of 10-12 models by 2023

-    Three products are already in pipeline – the Harrier, a 45X concept-based hatchback and the EVision concept-based sedan.

-    The new products will employ the new Alpha and Omega platforms.

-    The carmaker plans to increase its market reach to 90 per cent.

After the success of the Tiago and the Nexon, Tata Motors wants to go big in the Indian car market with plans of around 10-12 new products in the next five years.

We know about three of those upcoming products thanks to the concepts showcased by Tata already. Firstly, the Harrier – based on the H5X concept – which will be coming early next year. It will be followed by a premium segment hatchback based on the 45X concept showcased at 2018 Auto Expo. Next, Tata will move focus on the midsize sedan segment which the carmaker has been missing out on for a long time now. The sedan will be based on the new EVision concept showcased at this year’s Geneva Motor Show.

The Mumbai-based carmaker will make use of the newly developed Alpha and Omega platform for all the upcoming planned products. Tata Motors already decided to limit the number of platforms to two for development of new passenger vehicles. And, according to the company’s spokesperson, the two platforms could spawn around 10 to 12 new vehicles in the next five years. The carmaker plans to extend its presence in over 90 per cent of the Indian passenger vehicle segments from the current 70 per cent. In order to achieve it, the company will enter existing segments as well as create new ones, said the senior company official. 

We know now that compact vehicles of up to 4.3 metres will make use of the Alpha platform. While the bigger products, including upcoming SUVs, will employ the Land Rover derived Omega platform. The Impact 2.0 design philosophy will continue to style the new crop of Tatas in the coming years.


Tags:Tata,Harrier,Tata Harrier
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