Land Rover slashes prices across all models in India

Land Rover has announced price cuts of its popular entry-level SUVs – the Discovery Sport and the Range Rover Evoque. Both these cars are now being assembled in India through the CKD route and the price cut comes as an after-effect of the reduced import prices thanks to the decline in the valuation of the British pound after Brexit.

The base variant of the Land Rover Discovery Sport, comes with an almost Rs 4 lakh reduction in price and currently selling for Rs 43.8 lakh ex-showroom, Delhi. Already, in the month of March, Land Rover replaced the 2.2 litre engine in the Discovery Sport with a 2.0-litre Ingenium series of diesel engines. The price cut is across all trims, increasing to over Rs 5 lakh as we go up the list. Land Rover’s most popular SUV, the Evoque also gets slashed by Rs 3 lakh with a price tag of Rs 45.85 lakh, ex-Delhi. As we move up the trims, from Pure, SE, HSE to Dynamic, the price cut remains almost consistent.

Land Rover has decided to pass on the benefits of the falling pound to the Indian customers by reducing the prices. The reduced price tags will also help Land Rover compete more aggressively with German SUVs like the Audi Q5, the Mercedes GLC and the BMW X3 which fall in the same price bracket as the Discovery Sport and the Range Rover Evoque. 

The biggest change can be seen in the high-value imports where the drop in the value of the pound has led to a doubled impact thanks to the price-based import duty structure. The Range Rover Sports that used to begin at Rs 1.18 crores, now carries a price tag of Rs 86.8 lakh ex-showroom, Delhi. The top-spec 3.0-litre diesel RR Sport Autobiography comes in at Rs 1.48 crore while the 4.4-litre V8 diesel Autobiography comes in at Rs 1.58 crore. The top-of-the-line Range Rover Sport SVR that costed Rs 2.08 crore ex-Delhi, will now cost you just Rs 1.78 crore, Rs 30 lakh less.

The huge price cuts will enable the Range Rover Sports to compete with the likes of the Mercedes GLS, Audi Q7 and the Volvo XC90 if the buyer wants exclusivity. Also, the Range Rover has now become an alternative that is worth considering for those who might want to go for the Porsche Cayenne, the Jeep Grand Cherokee or the Lexus RX.

The Range Rover, Land Rover’s most luxurious flagship SUV, used to carry a price tag beginning at Rs 2.12 crore for the 3.0-litre petrol as well as the diesel. These cars will now cost Rs 1.57 crore, ex-Delhi. Range Rover has also introduced a new LWB variant with a 3.0-litre V6 engine and that comes in at Rs 1.7 crore. The top-spec diesel LWB Rangie will now go for Rs 3.35 crore, more than Rs 50 lakh lower than the previous pricing. The flagship 5.0-litre supercharged petrol Rangie SV Autobiography also comes in at Rs 3.47 crore, ex-Delhi instead of the Rs 3.98 crore tag.

With the new pricing, the flagship Range Rover comes in the league of the Toyota Land Cruiser, which means that the Lexus LX might have to rethink its pricing strategy. Also, it brings the Range Rover closer to the Mercedes Maybach series as an alternative worth mulling over. Land Rover’s decision to slash prices of their cars should reflect positively in the coming financial year as the Tata-owned British car maker asserts itself into the numbers game in India.