The sales at Tata Motors seem to have picked up after the introduction of its all-new SUV, the Nexon. After beating Mahindra for the third spot by a slender margin in October 2017, Tata has extended the lead for an undisputable third spot on the sales charts.
While the failure of the KUV100 and the TUV300 despite their updates has affected Mahindra’s sales, Tata Motors is going strong. New-generation products from Tata have worked quite well. The Tata Tiago is slowly building a base for itself, and a strong one at that, crossing over the 7,000 mark in November. Also, the Nexon is picking up steadily, crossing over the 4,000 mark even after the stiff competition offered by the new Ecosport and the king of that segment, the Maruti Vitara Brezza.
Also, the Tata Tigor and the Hexa are doing just about well in spite of their failed pricing strategy. The Tigor seems to be competing in a segment which has evolved now and offers a much better package and at a price which is not much higher than the Tata. The Hexa, for a price that´s almost a lakh lower than the SUV, would have been ideal, to acquire market share in the segment. But it is still doing well considering the existing scenario.
Other than these four products, the entire Tata portfolio is beyond outdated and is in urgent need of a revamp. The new Tata Safari is being tested under the Land Rover Discovery Sport body while the B+ segment premium hatchback is also being readied for a 2018 launch. We can expect the X-451 premium hatch to debut at the Auto Expo 2018 and would be happily surprised to find the new Safari there as a concept.