There are a lot of white spaces in the Indian automobile market and Tata Motors hopes to fill these spaces with the launch of new products. With this as their agenda, they also hope to regain the lost market share this year.
The company has lined up new products in the hatchback, sedan and utility segment. The most important products will be the upcoming hatchback and sedan which will also be in the sub-four-metre segment like the Zest and the Bolt, but will be positioned differently. We think these are the cars being developed under the 'Kite' project.
Girish Wagh, senior VP of programme planning and management for passenger cars, Tata Motors said, "Till a new product comes we always think that there are no white spaces. Till the time Renault Duster was launched we always thought that the market was saturated and same goes for the Maruti Suzuki Ertiga. The hatch market is almost 50 per cent and sedans are 20 per cent, so 70 per cent of the market is hatchback and sedans. So you cannot have just one hatch and one sedan. In terms of pricing and customer groups and terms of product attributes, you can clearly have different positioning of the products by which you will be addressing specific requirements of customers."