Luxury cars manufacturers like Mercedes-Benz, Audi and BMW have tasted a fair bit of success in terms of sales this year. The sales numbers have rocketed with double-digit growth in comparison to last year.
Mercedes-Benz, currently the leader in luxury carmakers in India, has recorded a 41 per cent increase in sales in January-June 2015 as against the same period in 2014. Their SUV portfolio shows a 100 per cent growth this year and is only expected to get better. The automaker has already launched six products for the Indian market this year with three products due for a launch. They will also expand their dealer network with 12 new outlets this year.
Following closely, Audi has also registered a boost in sales and expects to exceed their targets this year. They have already launched many new products like the RS6 Avant, Audi TT and the facelifted Q3 in 2015 and will soon launch the Q7, A6 and may be even the A4 by the end of this year. With a slew of product launches, the carmaker expects to consolidate their market share in the luxury car market.
BMW India also came up with their 'Make in India' initiative to increase the level of localisation in their products. They have successfully increased this level of localisation to 50 per cent at their plant in Chennai. They are also aiming to extend their reach across various cities in India with new dealerships all over.
The surge in sales of luxury cars shows how the luxury segment is developing despite the sluggish movement in the mass car market. And with the rolling out of more luxury cars in India, it will easily drive the growth and profitability of luxury carmakers in our country.