Ford has managed to sell 4,456 units of the EcoSport, showing a growth of 68.9 per cent in March sales. However, this performance is still not good enough as the newly launched Maruti Suzuki Vitara Brezza accounted for 5,563 units in the same month.
The sudden rise in the EcoSport's sales is due to the huge price cut that Ford announced soon after the launch of the Brezza. In fact, this huge boost is the EcoSport's highest monthly sales in about 16 months. Nevertheless, the Ford EcoSport's base diesel Ambiente 1.5L TDCi variant is pricier at Rs 7.29 lakh (ex-showroom New Delhi) than the Brezza's base LDi trim that costs Rs 6.99 lakh. The top-of-the-line Titanium+ 1.5L TDCi EcoSport is priced at Rs 9.75 lakh, whereas the Brezza's top-end ZDi+ is still cheaper at Rs 9.54 lakh.
The sales of the S-Cross had taken a serious beating due to its high price, so much so that Maruti Suzuki returned Rs 50,000 to the owners after realising their mistake. After having learnt their lesson, the carmaker priced the Brezza so intelligently that it easily managed to sell 1,107 units more than the Ford EcoSport.
Apart from being a good product, the success of the Brezza was a given knowing Maruti Suzuki's popularity amongst Indians. Despite it being available only in the diesel variant, its sales numbers have started to skyrocket. The waiting period has extended to six months in some cities. Nevertheless, Maruti Suzuki has increased the production of the Brezza from 80,000 units to one lakh units a year now. This should help a prospective buyer to get his Vitara Brezza without much hassle.