Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign In with google

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

MG flagship experience showroom - Now in pictures

June 15, 2019, 10:10 AM IST by Ninad Ambre
MG flagship experience showroom - Now in pictures

MG (Morris Garages) Motor India will soon launch the Hector SUV in India. But before that, they have already opened their outlets across many cities in India. One such one-of-its-kind experience store, in fact, their flagship store is now operational at Milestone Experian Centre, Sector-15, Gurugram. But what's so special about it, you may ask? This picture gallery will tell you exactly that.

MG flagship experience showroom

The inauguration of this flagship store was shortly followed by the bookings of MG's first car for India - the Hector. Test drives of the vehicle will begin from tomorrow.

MG flagship experience showroom

Apart from this one, 120 more showrooms will soon be fully-operational. All of these have been designed with an aim of completely redefining the car buying experience in India.

MG flagship experience showroom

MG’s first flagship store also follows this strategy for sales operations, which is a sharp departure from a typical car showroom. The idea is to give a fresh automotive experience to all visitors.

MG flagship experience showroom

With this in mind, the store's design follows the brand's 'Emotional Dynamism' philosophy. This basically incorporates contemporary brand elements and slick colour palettes.

MG flagship experience showroom

When viewed from outside, the fascia sports a unique facade grille. This is in the shape of an 'Upturned Mountain' signifying the confluence of the sky and earth.

MG flagship experience showroom

Inside, the store is cleverly created to demonstrate the brand’s experience-first approach. Through the use of many intelligent and creative elements, it aims to captivate all the five senses of a buyer.

MG flagship experience showroom

Many well-known British cultural icons such as the Big Ben, the Union Jack, telephone booths and street lamps are strategically placed so that one is instantly reminded of the British heritage.

MG flagship experience showroom

Even the walls have a brickwork texture and a Magna strip to further accentuate MG's strong connection with its home - the UK.

MG flagship experience showroom

Fascinatingly, what grabs most attention is the 1965 MG Midget on display. This car reminds one of MG's legacy as a premium carmaker in the era gone by and its past glories.

MG flagship experience showroom

There's also an LED video wall of 36 connected TVs that plays artfully-created brand videos. The latter have immersive content about the brand’s history and future vision.

MG flagship experience showroom

MG’s range of internet vehicles have state-of-the-art features which are displayed at the 'Engineering corner'. This section also exhibits the revolutionary 48V Hybrid engine.

MG flagship experience showroom

Prospective buyers can select the accessories they need for their car through a live configurator. It's also said to be the largest live configurator screen set up by any automobile manufacturer.

MG flagship experience showroom

Lastly, apart from a host of curated MG memorabilia, the experience store also boasts of an MG Café like all other MG Showrooms.

MG flagship experience showroom

Tags:MG,MG Hector,Hector
Show CommentsHide Comments
Ad
  • Upcoming Cars

Hyundai Kona EVHyundai Kona EV

9th Jul 2019

25L - ₹ 30L
BMW X7BMW X7

25th Jul 2019

80L - ₹ 1.20Cr
BMW 7 Series FaceliftBMW 7 Series Facelift

25th Jul 2019

1.22Cr - ₹ 1.40Cr
Kia SeltosKia Seltos

22nd Aug 2019

14L - ₹ 20L
Renault TriberRenault Triber

Aug 2019

5L - ₹ 7L
All Upcoming Cars

Select your city to avail offers

Currently available only in