Toyota Kirloskar Motor (TKM)'s overall sales figures including exports last month were reported as 12,113 units. This shows a 12 per cent growth as TKM's cumulative sales in February 2016 were 11,215 units.
Toyota's domestic sales also show a rise in sales performance in comparison to the corresponding period last year. The company sold 11,543 cars in India last month as against 10,312 units in the same period last year. TKM’s exports, however, show a drop in numbers as 570 units of the Etios series of cars were sold last month. Whereas, the carmaker had exported 903 units in February 2016.
The automaker's sales success can be attributed to some products from their line-up, which have fairly done well. For instance, the Innova and Fortuner's sales have given a big push to the sales figures. While the Etios models have also helped in the growth, the Camry brand has grown. And with the introduction of the refreshed Hybrid version, sales for this sedan have increased.
N. Raja, Director and Senior Vice President, Sales and Marketing, Toyota Kirloskar Motor said, "We clocked a 12 per cent growth in sales in February 2017 when compared to the sales in the corresponding month last year. Both the new Fortuner and Innova Crysta have been performing consistently, attributing to TKM’s domestic growth. The Fortuner which captures more than 70 per cent segment share in the SUV segment, has sold 2027 units in February making it the highest ever sales for Fortuner in a month ever since its launch in India in 2009. The new Fortuner has sold over 8,200 units in the last four months. The Innova Crysta has also maintained its growth trajectory selling over 67,500 units since its launch last year. We are very happy with the way our customers have appreciated both the new Fortuner and the Innova Crysta."
Toyota has received an overwhelming response for the Innova Crysta from customers. And it is this product that has helped the carmaker to pull up their sales numbers. Then, with the introduction of the new Fortuner last year, the company has achieved new records in the vehicle's sales performance. All of these products have cumulatively helped in adding to the entire upward trend of sales.