The sales of the Mahindra Bolero are constantly dipping since the start of the year and now they are seeing a new low. On the brighter side, the KUV100 has become the new best-selling vehicle for Mahindra.
4,446 units of the KUV100 were sold last month putting it on top in Mahindra's sales list. It is partly due to the consistent sales of the KUV100 and also due to drop in sales of the Bolero. Also, the KUV100 itself has seen drop of 12 per cent compared to April.
Mahindra managed to sell only 4,419 units of the Bolero last month showing a 23.6 per cent drop in month on month sales. The utility vehicle was steadily doing more than 7,000 units per month till December 2015. The decline in sales of the car comes at the time when the recently launched Maruti Suzuki Vitara Brezza and the Ford EcoSport with a price cut are actually doing well. The Brezza in May was the highest selling utility vehicle in the country.
The Mahindra Bolero had successfully reigned the utility market since 2007. And despite of the changing buying trends in the Indian market, the Bolero has shown immense perseverance for decades. However, now it is quite long in the tooth and we hope Mahindra brings in the update to maintain the Bolero brand's success story.