This special benefit is only applicable on the Datsun Redigo and on March 8 only. Then, the company has also rolled out #DrivenByHer digital campaign to celebrate this day. Datsun's social media pages including Facebook and Twitter will encourage women drivers in the society and share their stories.
Satinder Singh Bajwa, VP Sales, Network and Customer Relations, Nissan Motor India Pvt. Ltd., said, "On International Women's Day we are proud to launch Datsun #DrivenByHer campaign to celebrate the spirit of womanhood and their achievements. Additionally, Datsun is offering a special benefit for women customers who choose to buy a Redigo. With more women driving and buying cars in India, Datsun believes in being a facilitator to empower women with the added power of individual mobility."
Prospective women buyers can visit any Datsun and Nissan dealership across India to avail the offer. The special online campaign aims to celebrate this day while also challenging narrow mindsets about women drivers in society.