- Audi Gurugram will cater to India’s largest market in the country
- The new set up features digital retail elements, augmented reality and virtual reality visualization
Audi India has announced the start of full-fledged operations in Gurugram/Delhi NCR with the inauguration of their new showroom, Audi Gurugram. Audi also introduced a host of tech-driven solutions for customers as well as its dealer partners under its digitalization strategy. The digital retail elements will be rolled out across the Audi network in the country. The showroom follows the service outlet opened earlier in the year in what is one of the largest markets in India for the brand.
Spread over 10,500 square feet, Audi Gurugram is a showroom with a 21 car display including 14 Audi Approved: Plus car display units. The dealership also has a service facility in Gurugram spread over a total area of more than 48,000 square feet and features 33 bays and a body shop facility.
Audi also showcased the Audi e-tron, the company’s first fully-electric SUV. The model scored a five-star safety rating in the Euro NCAP crash test. We have a detailed image gallery of the e-tron which can be seen here.
Speaking on the occasion, Rahil Ansari, Head Audi India, said, “Our ‘Vorsprung durch Technik’ is truly on display today. The state-of-the-art Audi Gurugram showroom, Audi’s digital retail elements and the Audi e-tron, all epitomize a new era of technology and advancement. With the inauguration of our world-class showroom in Gurugram, we are strengthening our market presence for further capturing the market share in North India. The new set up boasts of Audi’s Digital Retail elements that transforms purchase into a seamless experience. Augmented Reality and Virtual Reality technology enable complete visualization and customization right at the customer’s fingertips. With the Virtual Reality Studio, Audi cars can now be viewed realistically with accurate details. The strategic location of the Audi Gurugram showroom will cater to a larger audience all over this region and we are pleased to associate with the highly experienced team of Kristan Auto in expanding our presence here.”
