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Audi Cars


Audi offers 13 new car models in Luxury segment, 1 in Super Luxury segment in India. Choose a Audi car to know prices, features, reviews and photos.

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About Audi

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname of its founder August Horch, meaning listen — which, when translated into Latin, becomes Audi. After being forced out of the company he had founded in 1909, Horch, then started a new company in Zwickau and continued using the Horch brand. The first Audi automobile, the Audi Type A 10/22 hp (16...

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname of its founder August Horch, meaning listen — which, when translated into Latin, becomes Audi.

After being forced out of the company he had founded in 1909, Horch, then started a new company in Zwickau and continued using the Horch brand. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in 1910 in Zwickau. His former partners sued him for trademark infringement and the German Supreme Court (Reichsgericht in Berlin) finally determined that the Horch brand belonged to his former company.

August Horch was barred from using his own family name in his new car business, so he met with his best business friends, Paul and Franz Fikentscher from Zwickau. At Fikentscher’s apartment, they discussed how to come up with a new name for the company. During this meeting Fikentscher’s son was quietly studying Latin in a corner of the room. Several times he looked like he wanted to say something but couldn’t, until he finally blurted out, "Father - audiatur et altera pars... wouldn't it be a good idea to call it Audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in Latin. The idea was enthusiastically accepted by everyone attending the meeting.

Horch left Audi in 1920 for a higher position at the ministry of transport, but was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.

Motorsports Heritage

Audi cars were successful even in sporting events. Audi has competed in numerous forms of motorsports. Audi’s rich tradition in motorsport began with their former company Auto Union in the 1930s. In the 1990s, Audi dominated the Touring and Super Touring categories of motor racing after success in circuit racing in North America.

In 1980, Audi released the Quattro, a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, however the rally world had been served notice, 4WD was the future. The Quattro went on to achieve much success in the World Rally Championship.

The carmaker became a subsidiary of automobile giant Volkswagen Group in 1964. Today, it has production locations in a number of countries, including Hungary, Brazil, Belgium and China.

Audi India

Audi came to India and set up its own sales company in 2007. With the aim to cater to the rich consumers, Audi entered the Indian automobile business and began its operations as a subsidiary of Mumbai-based Volkswagen Group Sales India Pvt. Ltd. Audi, currently assembles most of its vehicles in India. These cars are brought through the Completely Knocked Down kits (CKD) and assembled at the Aurangabad facility of Skoda, while a few models are imported as Completely Built Units (CBU).

By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi has made a clear long-term statement in the country with ambitious growths plans. Audi is currently leading the luxury vehicles segment in India when it comes to sales. The company has an enviable range of SUVs, sedans and sports cars.

Audi Expert Reviews

2017 Audi S5 First Drive Review

2017 Audi S5 First Drive Review

If the 2.0-litre diesel motor on the A5 is too tame for your liking and higher revving petrol motors, better handling with mega performance is your thing, then Audi has the S5 for...

06 Oct 2017 by Ameya Dandekar | Read more

Audi A5 First Drive Review

Audi A5 First Drive Review

This car is all about style but there’s a lot more substance under the skin of the Audi A5 Sportback than its flowing silhouette would suggest.

29 Sep 2017 by Ameya Dandekar | Read more

Audi in News

2018 Audi A7 to debut globally on 19 October

2018 Audi A7 to debut globally on 19 October

Though we already kind of know how it looks, the unveiling will give us insights into the finer details of the interior and technology.

17 Oct 2017 by Omkar Thakur | Read more

Audi User Reviews

Audi Q7 3.0 TDI (4L) expensive junk or lux barge?

for Audi Q7 [2006-2010] on 03-Oct-2017 by Harish krovvidi

2009 3.0 TDI with panoramic roof, keyless entry and push button start. Plus 1) Extremly comfortable 7 seater 2) Grand tourer allows you to drive long distance with easy 3) large...

Audi Q7 2016

for Audi Q7 on 03-Oct-2017 by Harish krovvidi

This was our second Q7 purchased on launch. Already has 3 diffrent warranty replacements of fuel system, rotors and ac comoressor within 18k kms since purchase. Seems all Q7 have same...

Not Value for Money

for Audi A3 on 23-Aug-2017 by VEDANT JHUNJHUNWALA

Exterior: Looks are elegant and stylish. Brightness level of the Daytime Running Lamps could be stronger. LED Backlights and Design are nice. Interior (Features, Space &...

Fabulous

for Audi A6 on 10-Aug-2017 by Shefali

The most amazing car I have ever seen. Best for those who want to buy a car . Excellent interior + excellent exterior look. Smart car , good mileage .Good for family, specially...

Almost a good one

for Audi Q3 on 28-Jul-2017 by ashhad

Its a good car for this price and a major complaint is it has no GPS system and a digital media system in this car the car is nice look but its spare has too cost. Almost a good car.

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Upcoming Audi Cars

Audi Q5 Facelift
Audi Q5 Facelift

November 2017

45 - 55 Lakhs
Audi SQ7
Audi SQ7

November 2017

1 - 1.2 Crores
Audi Q3 New
Audi Q3 New

March 2018

33 - 44 Lakhs
Audi Q2
Audi Q2

December 2017

28 - 32 Lakhs
All Upcoming Cars

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