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Audi Cars


Audi offers 14 new car models in Luxury segment in India. Choose a Audi car to know prices, features, reviews and photos.

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About Audi

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname of its founder August Horch, meaning listen — which, when translated into Latin, becomes Audi. After being forced out of the company he had founded in 1909, Horch, then started a new company in Zwickau and continued using the Horch brand. The first Audi automobile, the Audi Type A 10/22 hp (16...

Audi is a luxury car manufacturer established in 1910, with its headquarters in Ingolstadt, Germany. The company derives its name from the surname of its founder August Horch, meaning listen — which, when translated into Latin, becomes Audi.

After being forced out of the company he had founded in 1909, Horch, then started a new company in Zwickau and continued using the Horch brand. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in 1910 in Zwickau. His former partners sued him for trademark infringement and the German Supreme Court (Reichsgericht in Berlin) finally determined that the Horch brand belonged to his former company.

August Horch was barred from using his own family name in his new car business, so he met with his best business friends, Paul and Franz Fikentscher from Zwickau. At Fikentscher’s apartment, they discussed how to come up with a new name for the company. During this meeting Fikentscher’s son was quietly studying Latin in a corner of the room. Several times he looked like he wanted to say something but couldn’t, until he finally blurted out, "Father - audiatur et altera pars... wouldn't it be a good idea to call it Audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in Latin. The idea was enthusiastically accepted by everyone attending the meeting.

Horch left Audi in 1920 for a higher position at the ministry of transport, but was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.

Motorsports Heritage

Audi cars were successful even in sporting events. Audi has competed in numerous forms of motorsports. Audi’s rich tradition in motorsport began with their former company Auto Union in the 1930s. In the 1990s, Audi dominated the Touring and Super Touring categories of motor racing after success in circuit racing in North America.

In 1980, Audi released the Quattro, a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, however the rally world had been served notice, 4WD was the future. The Quattro went on to achieve much success in the World Rally Championship.

The carmaker became a subsidiary of automobile giant Volkswagen Group in 1964. Today, it has production locations in a number of countries, including Hungary, Brazil, Belgium and China.

Audi India

Audi came to India and set up its own sales company in 2007. With the aim to cater to the rich consumers, Audi entered the Indian automobile business and began its operations as a subsidiary of Mumbai-based Volkswagen Group Sales India Pvt. Ltd. Audi, currently assembles most of its vehicles in India. These cars are brought through the Completely Knocked Down kits (CKD) and assembled at the Aurangabad facility of Skoda, while a few models are imported as Completely Built Units (CBU).

By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi has made a clear long-term statement in the country with ambitious growths plans. Audi is currently leading the luxury vehicles segment in India when it comes to sales. The company has an enviable range of SUVs, sedans and sports cars.

Audi Expert Reviews

Audi Q5 45 TFSI Petrol First Drive Review

Audi Q5 45 TFSI Petrol First Drive Review

This is the petrol version of the Q5 mid-sized luxury SUV, powered by a 248bhp 1,984cc four-cylinder petrol engine. The car was initially launched with a diesel variant only...

31 Jul 2018 by Ninad Ambre | Read more

Audi Q7 40TFSI Petrol First Drive Review

Audi Q7 40TFSI Petrol First Drive Review

When Audi rolled out a ‘40 TFSI’ in its mammoth Q7 back in September 2017, everyone thought it would get a large capacity powertrain with a shattering power output. On the...

29 May 2018 by Santosh Nair | Read more

2018 Audi RS5 Coupe First Drive Review

2018 Audi RS5 Coupe First Drive Review

A few days ago, a spanking red Audi RS5 waited for me in our CarWale parking, longing to be reviewed. Despite sitting down to write this review a week later, my excitement post...

07 May 2018 by Santosh Nair | Read more

Audi in News

New Audi A3 spotted on test looks sharp

New Audi A3 spotted on test looks sharp

We have caught the 2019 Audi A3 on test and it seems as if Audi has taken inspiration from the A1 for the newcomer.

29 Nov 2018 by Sagar Bhanushali | Read more

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Audi Videos

Audi User Reviews

Q3 - Value for money Premium SUV

for Audi Q3 on 11-Dec-2018 by Prahlad

The Brand makes you to buy, no doubt on the quality and comfort. Few basic featurs are missing, like Navigation, USB drive, Rearview camera. Side sensors are also missing. Electric...

Amazing

for Audi Q3 on 11-Dec-2018 by Satyajeet Patel

I have driven this car for only one time for a few kilometers but extremely attracted by this car features some new technologies in the car cars such as windows opening and back...

Best car to luxuriuos life

for Audi Q3 on 09-Dec-2018 by praveen

I am purchased Audi Q3 in 2017. It is very comfortable to me along with family. I'm enjoying the journey in this car. Mileage also very good. Entertainment system nd other features are...

Audi A3

for Audi A3 [2014-2017] on 09-Dec-2018 by maharaja

the best sedan is A3 and it is very comfortable car in my life.the car is manufacture with high pick up..and sunroof the mileage best car please buy it. and the car attraction is frnt...

one of the wonderful model from audi series

for Audi Q7 on 06-Dec-2018 by madhu vikas

riding top speed of 190kmph excellent pickup, worth for money, rich look, one of the wonderful model from audi series, Quattro is excellent, fully automated, camera features are very...

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