Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.
Ad

Will the BMW 9 Series be a Rolls-Royce underneath?

August 23, 2018, 06:23 PM IST by Omkar Thakur
Will the BMW 9 Series be a Rolls-Royce underneath?

- The 9 Series is still being considered, no final decision yet

- Might be an extension of the 8 Series platform as well

BMW has been quite conservative about expanding their product portfolio in the recent times. But it seems that the Bavarian carmaker is getting up to speed with the competition. After realigning the model nomenclature to create new spaces, BMW is also thinking about going beyond what it is now.

In the words of Adrian van Hooydonk, design director, BMW, at the unveiling of the 8-Series, ‘BMW will not stop here. Our job is to look beyond 2021, as far as 2030’. BMW has already trademarked a bunch of names including the X1 to X9 which means that a 9 Series might actually be a possibility.

But with the 7 Series and the 8 Series Gran Coupe already competing against the likes of the S-Class and the Audi A8 and the Lexus LS, the 9 Series has a tough job ahead of making its own identity. Mercedes did a very smart job with the S-Class by adding the Maybach range to it, bringing it almost at par with Bentley in the hierarchy of luxury cars globally. 

Now, BMW owns the pinnacle of automotive luxury – Rolls Royce, which is always regarded and positioned above the Bentley which occupies the rung above Maybach. Ideally, BMW would like to one-up Mercedes-Benz and get as close to Bentley as possible. And for that, BMW can always learn from Rolls-Royce if not get the platform for themselves. Otherwise, BMW will have to develop an entirely new platform to cater to the new set of luxury cars which might also spawn a huge SUV rivalling the Range Rovers in the form of the X9.

  • BMW
  • 7-series
  • Rolls-Royce
  • BMW 7 Series
  • Phantom VIII
  • Rolls-Royce Phantom VIII
  • FaceBook Logo
  • Twitter Logo
  • Email Logo
Show CommentsHide Comments
Ad

Rolls-Royce Phantom VIII Price in India

CityOn-Road Prices
Mumbai₹ 10.17 Crores onwards
New Delhi₹ 10.92 Crores onwards
  • Upcoming Cars

Renault Kwid FaceliftRenault Kwid Facelift

Sep 2019

3L - ₹ 5L
Audi New A6Audi New A6

Sep 2019

50L - ₹ 60L
Tata Tiago FaceliftTata Tiago Facelift

Oct 2019

4L - ₹ 7L
Nissan Leaf EVNissan Leaf EV

Oct 2019

30L - ₹ 35L
Maruti Suzuki S-PressoMaruti Suzuki S-Presso

Oct 2019

4L - ₹ 7L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in