- Registered sales of 2,075 units in April 2019.
- The Harrier has over 10,000 pending orders.
Tata Harrier continues its onslaught in the mid-size SUV segment by outselling its competition by a fair margin. The Harrier recorded sales of 2,075 units in April, while Mahindra XUV500 and Jeep Compass could only manage 1,508 and 1,204 units, respectively, during the same period.
In comparison, Tata Motors sold 2,492 units of the Harrier in March, while Jeep Compass and Mahindra XUV500 recorded sales of 1,441 and 1,916 units, respectively. Sure, the sales have dropped in April but that can be attributed to the whole industry being in doldrums as a result of the elections. In spite of it, the Harrier has managed to maintain its lead in the segment.
In March, we reported about Tata Motors sitting on a pending order book of over 10,000 bookings for the Harrier. It has resulted in a waiting period of over four months. Tata Harrier is a great product, and its success is a testimony of that fact. However, it is far from being perfect. There are still some initial teething issues relating to quality and finesse, and a few shortcomings like unavailability of an AT, sunroof or an AWD option.
That said, Tata Motors is reportedly working on a top-spec XZ+ variant, which will have all these above-mentioned features. The company is also prepping for the launch of the seven-seat Harrier, which debuted as the Tata Buzzard at the Geneva Motor Show 2019.