Kia launches first Beat360 experience centre for India

Kia Motors India has opened its first Beat360, brand experiential centre in India. It is located at Cyber Hub in Gurugram and is the first of many centres that are expected to open up across the country. 

The three-zone brand immersion space houses the surround media zone, Cafe and mixed reality zone spread across 5,280 square feet. All of this is artistically designed to showcase Kia’s journey and help customers understand the brand, products, and philosophy more closely. The Surround zone engages the audience by showcasing Kia’s futuristic vision film through an impressive 11m wide surround screen. Additionally, the visitors will experience a Kia car in motion through the turntable technology. The wooden Cafe zone provides a comfortable atmosphere to promote creative thinking over a complimentary delectable cup of artisanal coffee, tea and drinks. The visitors will get to experience cutting-edge mixed reality technology in the third zone, which will bring the audience closer to the brand and its products. Adding technology from the very beginning, the BEAT360 digital registrations will enable the visitors to easily access the different zones.

Commenting on this occasion, Kookhyun Shim, MD and CEO, Kia Motors India said, “Kia Motors is here in India to set new standards of brand immersion and consumer engagement. Consumers have been the primary focus for Kia Motors India, and since the beginning, we aimed to connect with them to offer a true Kia experience. Kia BEAT360 is a first-of-its-kind concept in India that envisions our futuristic methods of engaging with consumers, in line with the brand philosophy of ‘The Power to Surprise’. It is about imagination and inspiration– it is a visual representation of Kia’s brand values under one roof and has been curated to bring the customers much closer to the brand DNA.”