Honda Cars India Ltd (HCIL) today announced a new production milestone for its subcompact SUV - the WR-V. It's one of the newest players in the sub-four metre SUV space and the company has already sold 50,000 units of the same within a year.
The Honda WR-V's contribution accounts to 28 per cent in HCIL's overall sales in 2017-18. The highest selling trim is the VX variant with 80 per cent of the sales coming from this grade. Also, the demand for the diesel model is more with a share of 58 per cent of the total sales. Meanwhile, the petrol models comprise of 42 per cent of these sales.
Honda says the WR-V gained popularity and the carmaker could achieve such sales success as it fairly distributed its sales across regions. Still, its demand is more in larger cities with sales contribution from the Tier I market being 38 per cent. Nonetheless, Tier II and Tier III markets have also contributed 30 and 32 per cent respectively.
The Honda WR-V was launched in India on 16 March 2017 and currently rivals the Maruti Suzuki Vitara Brezza, Ford EcoSport, Tata Nexon and even the Mahindra TUV300. It is available in both petrol and diesel models and gets some segment-leading features like a sunroof adding to the aspirational value.