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Toyota planning a vehicle offensive across segments

December 03, 2018, 03:49 PM IST by Bilal Ahmed Firfiray
Toyota planning a vehicle offensive across segments

-    Toyota plans to roll out 19 products in the span of three years.

-    This would include vehicles across the segment including sedans, SUVs and crossovers. 

-    Also plans to add TRD and AWD models across the line-up.

Toyota plans to stay committed to the sedans even though major manufacturers across the globe are shifting focus to SUVs and crossovers. The Japanese carmaker plans a model offensive of around 19 all-new, minor change or major change vehicles across the segment in the next 36 months. 

Jack Hollis, group vice president and general manager of Toyota Division states that the Japanese carmaker doesn’t think it’s sensible to skip any segments. The carmaker will have a product offensive of new vehicles across the body styles. So the 19 new vehicles will include updates for the 4Runner, Highlander, Sequoia, Land Cruiser, Tundra, and Tacoma. And Toyota will introduce more crossovers as all-new products apart from the FJ Cruiser successor. The C-HR, 86, Sienna, and Prius C are also due for an update. And the highly anticipated Supra will be making its comeback in early 2019.

Apart from the model offensive, Toyota also plans to introduce more TRD tuned models after previewing the striking duo – Avalon TRD and Camry TRD – at the Los Angeles Motor Show. The hybrid Prius also received an update at the LA stage along with the AWD system. So along with getting more models in its line-up, Toyota also plans to add TRD and AWD models in future products to make them more desirable. As we know, the TRD is Toyota’s performance division and it isn’t just a body kit and sticker job. Getting it on more sedans and SUVs will make Toyota’s preposition furthermore stylish compared to its rival. In the same way, getting an all-wheel-drive layout in the sedan like the Camry will give it an upper hand on the Honda Accord which only gets an RWD layout. 

As far as the Indian market is concerned, Toyota will be bringing the new Camry to India soon. Apart from that, the Corolla sedan showcased at LA will also make its way to our shores probably in a years’ time. The cross badging deal between Toyota and Maruti Suzuki will also come through. What's more, we can also expect at least a few models, from those 19 cars, to be introduced in India as well.


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