Toyota has come up with a campaign to offer special benefits on the Etios cars to central and state government employees. Even working defense personnel as well as retired ones can take advantage of this scheme till the end of this year.
Named as the 'Drive the Nation', the campaign comprises of different schemes. This is launched in line with the recent 7th Pay Commission and will offer benefits including affordable funding solutions focused on low customer acquisition cost. Then, there are attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories, maintenance package and extended warranty.
Let’s get into the intricate details of the value added services, which are being marketed under the name F.A.M.I.L.Y. In terms of finance, there is 100 per cent on-road funding for seven years with zero down payment. A service value maintenance pack will save a consumer 25 per cent on their vehicle's maintenance cost. Toyota is also offering the 'TGA Make your own car' package at a 10 per cent discount.
Coming to the car insurance, there are attractive benefits here as well. A loyalty bonus or exchange benefit of Rs 10,000 is also being given through U-Trust dealers. Finally, a customer can get an extended 7 years/180,000 km warranty, as an addition to Toyota’s standard manufacturer vehicle warranty of 3 years/100,000 km.
N Raja, Director and Senior Vice President, Sales and Marketing, Toyota Kirloskar Motor Pvt. Ltd said, “We are delighted to launch this special program for the central and state government employees aligned with the implementation of the 7th Pay Commission. The 7th Pay Commission will be a positive boost for auto industry owing to the rise in income levels and spending capacity. It comes at the right time when we have launched our New Platinum Etios and Etios Liva to largely attract personal customers with enhanced comfort features pushing the boundaries of traveling experiences. Customers can leverage from the ‘Drive the Nation’ initiative and maximize their purchase when they buy New Etios and Liva.”
Toyota has formulated this offer till December 31, 2016. The carmaker believes that this initiative is their way of expressing their gratitude to the services by defense personnel and Government employees nationwide. The manufacturer has come up with these offers and services in line with the consumer sentiments. This will not only increase their interaction with their customers, but also add to the consumer delight. Furthermore, the upcoming festive season should help boost the sales of the updated Toyota Etios series of cars.