Tata Aria 4x2 versus competition

With the aggressive pricing of the Aria 4x2, the Aria 4x2 is now bang on in Innova territory. The Aria's pricing starts at Rs 11.61lakh (ex-showroom, Delhi). At this price comes the base model, Pure which gets power windows, power steering, air-conditioning, bucket seats, 16-inch tyres, 2-DIN music system, ABS and electrically adjustable mirrors. 

However, the Pleasure variant at Rs 12.61lakh (ex-showroom, Delhi) becomes a great value for money since it gets a black dashboard and it gets features like steering mounted audio controls, fog lamps, chill glovebox, leather seats, cruise control, airbags, parking sensor, engine cover. 

Against the Innova: The Innova is definitely a great product and has been one of the best selling products and so a highly reliable product. The Innova with the Toyota brand name adds to its selling. On the other hand, the Aria is a more value for money. So, the choice is yours. Better value for money or badge value?