The Maruti Suzuki Dzire has been the highest selling compact sedan in India for more than 10 years. The company has reportedly sold over 2.5 lakh units of the Dzire compact sedan in 2018-19, with an average monthly sales of over 21,000 units. Interestingly, the Dzire leads the compact sedan segment with a market share of 55 per cent.
Speaking on the occasion, Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India Limited said: “The brand Dzire has been a major contributor to Maruti Suzuki’s journey and we express our gratitude to customers. With the launch of Dzire, we created a new ‘compact sedan’ segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third-generation Dzire went up by nearly 20 per cent.”
Maruti Suzuki offers the Auto Gear Shift (AGS) option, commonly known as AMT, across six variants. The company claims that nearly 13 per cent of the buyers have chosen the automatic option. Interestingly, the company further claims that half of the new Dzire customers are first time car buyers. This further reveals the changing customer mindset in the country who are considering bigger and premium cars.
The current generation of Maruti Suzuki Dzire is built on the Heartect platform and gets standard safety features likes dual front airbags, ABS with EBD, ISOFIX, side impact, pedestrian regulations and more.