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Mahindra to roll out two new SUVs in 2015

February 11, 2014, 09:52 PM IST by Selvin Jose
Mahindra to roll out two new SUVs in 2015

Mahindra group will induct two more compact SUVs into its range of vehicles next year. The stiff competition and an array of new compact SUVs in the market drew customers from the Mahindra base camp. 

Their market strategy is to position one SUV for the urban markets whereas one will be to entice the rural markets. The advent of vehicles like Ford EcoSport and Renault Duster have had their effect on its products and we can expect Mahindra to bring in products much earlier than anticipated. 

"The new SUVs will be raised from two all-new platforms that we are developing," Pawan Goenka, president of M&M's automotive division, told TOI. The company is spending about Rs 1,000 crore per platform and these will also be used to drive in other products in the future. 

The company also has plans to export the models to neighbouring countries and other markets like South Africa, Chile, Brazil and Indonesia. 

The company is working in the right direction and we expect the association with Ssangyong to come in handy here. While one of the urban crossover might be the S102 based on Ssangyong X100 platform which was shown at the Auto Expo 2014. The second one could be the S101 which has been spotted testing in India many times. 

Source: ET




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