Mahindra and Mahindra announced that it has reached a sales milestone of 15 lakh units for its Bolero Pick-up range. The vehicle marking this watershed achievement for the brand was rolled out from its Kandivali plant in Mumbai. The Mahindra Pick up range is used for applications such as the delivery of agri products, dairy, consumer goods, construction equipment, logistics, fisheries and cash vans.
The Mahindra pick-up portfolio includes the Bolero Pick Up, Bolero Maxi Truck, Bolero Camper and the Imperio. Mahindra also has specialized variants in the range such as the 4WD Pick-ups, CBC Pick-ups and CNG Pick-ups.
Speaking about this new milestone, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra, said, “This is a proud moment for us as the Bolero pick up range crosses the 15-lakh milestone. We would like to thank our customers for their support which has enabled the brand to grow from strength to strength. This achievement is a testament to our customers’ belief in the brand. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers. Being the leader in the pick-up segment for over two decades, we have made our systems and processes robust to understand and address the evolving needs of our customers. In fact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life.”