- Rolls-Royce will wait for fully autonomous driving technology
- Semi-Autonomous tech does not have application for Rolls customers
Rolls-Royce is known for building some of the most opulent cars in the world for the better part of the past century. The British marque, also known for their jet engines, always employs the latest technology in their four-wheeled creations to make sure their buyers get good worth for the huge amount of money that they spend.
Well, this time, Rolls-Royce has decided to look the other way when it comes to semi-autonomous driving technology. Semi-autonomous driving tech does almost all of the driving by itself but still needs a fair bit of human intervention to make sure things are on track. With the physical limitations of technology, fully autonomous driving technology is still a few years away and Roll-Royce is prepared to wait for it.
The simple reason according to Rolls-Royce CEO Torsten Muller-Otvos is that ‘it doesn’t make sense to have an in-between solution’. Because, all of Rolls-Royce buyers across the globe already have chauffeurs for them to be driven around. In case a Rolls-Royce owner wants to drive, it is rather for the want of driving it. So, semi-autonomous driving tech ideally has no application for Rolls-Royces.
Rolls-Royce will employ fully-autonomous driving technology whenever it is ready for real-world applications. With its parent-company, BMW, already working on developing the technology, integrating autonomous driving would be seamless.
