- Volksfest 2019 brings a host of benefits across sales, after-sales and financial services till 31 October 2019
- The festive offerings are available across the Volkswagen network of 132 sales touchpoints in 102 cities
- Every customer that takes a test drive of a Volkswagen car will receive a miniature Volkswagen model produced by Mattel India Hot Wheels
Volkswagen has announced the annual festive carnival – Volksfest 2019. The German car manufacturer is offering a range of benefits for Indian customers across sales, after-sales and financial services. The special festival offering will be available across its strong network of 132 sales touchpoints across 102 cities in India till 31 October 2019.
In line with its latest campaign ‘Power to Play’, Volkswagen India continues its special partnership with Mattel India’s Hot Wheels brand. Each customer that takes a test drive of a Volkswagen carline will receive a miniature Volkswagen – Hot Wheels scale model manufactured by Mattel India. Additionally, Volkswagen has organized exciting engagement opportunities and activation zones that would enhance customer interaction at the dealerships.
Speaking on the occasion, Steffen Knapp, Director, Volkswagen Passenger Cars said, “Volksfest 2019 is an opportune moment that enables us to celebrate the festive spirit with our customers. Every year, we increase our benchmark by offering our customers a unique comprehensive value-based proposition that includes benefits on the purchase, after-sales initiatives, and attractive financing options. In addition, Volkswagen has partnered with Mattel India’s Hot Wheels to provide miniature Volkswagen models to customers. With this, we aim to relive our childhood passion of collecting fun memorabilia, which is also showcased while purchasing a Volkswagen vehicle.”
