- Extensive update for BMW’s top model
- Brand’s first plug-in-hybrid with six-cylinder engine
- Expected to come to India later this year
Production of the new BMW 7 Series is underway at the company’s Dingolfing plant. In fact, the production process has started just a few days ago. Roughly three-and-a-half years after the sixth generation was launched, BMW’s top model has been thoroughly revised and given greater presence.
The so-called “digital launch” presented a particular challenge for the production start: It means production of a new vehicle is ramped up to the full daily volume from one day to the next. To ensure quality standards are fulfilled from the very first vehicle, complex components underwent virtual testing for fit accuracy prior to the start of production.
Since production of the first 7 Series began in 1977, more than 1.9 million 7 Series cars have been built in Dingolfing. It is easily the number-one export from the plant in Lower Bavaria. Last year, over 90 percent of all units produced were exported abroad. Interestingly, the Chinese market plays an especially important role for the model – in 2018, 44 percent of global sales were delivered to customers in China.
Following the official debut in China, the new 7 Series will go on sale globally later this year. We expect it to arrive in India either in late-2019 or early next year as a part of BMW’s model offensive. It continues to rival the flagship sedans like the Audi A8, Mercedes-Benz S-Class, Lexus LS and Jaguar XJ.