Mahindra & Mahindra has started exporting their KUV100 to right-hand drive markets like South Africa, Nepal, Bangladesh and Sri Lanka. Over 400 units of the rugged-looking hatchback have been shipped.
Mahindra had earlier confirmed that the KUV’s demand in different countries will determine the volume of exports. Currently, South Africa seems to be the volume-spinning market as export data shows that 220 units have been shipped there this month. We can expect more cars to be exported from the Bombay Port, as the carmaker had ramped up the production of the KUV100 to 8,500units in February. The increase in the production is to support the internal and export demand.
Mahindra's plan of boosting the KUV100's sales has worked well. The vehicle has found a good demand not just in the domestic market but overseas as well. The unique proposition of a sporty looking car competing with the hatchbacks and the crossovers paved the way to success for the KUV100. The aggressive price of the car further increased the demand and gave the sales numbers a good momentum.