The company, in a statement, announced that they registered this growth with domestic sales of 12,426 units in April 2016 as against 4,001 units in the corresponding month last year. Renault has already sold more than 23,000 Kwids since the start of this year and have received 1,20,000 bookings since its launch. This amounts to nearly two-thirds of the overall sales figures, which has helped the company to boost their market share to 4.1 per cent in the first quarter of 2016, as against a share of 2 per cent at the end of 2015.
Apart from the Kwid being a good product, it is Renault's aggressive marketing strategy and preparedness that has helped the huge success. The carmaker was prepared for the huge demand of the car and make the necessary requirements to cater to its demand. At present, the manufacturer is producing 9,500 units of the Kwid, 2,500 units of the Duster and around 700 units of the Lodgy per month from its Chennai plant. They also intend to expand their dealer network from 208, which was at the end of 2015, to 270 by the end of 2016.