Volkswagen has introduced its new logo at the Frankfurt Motor Show 2019. The occasion marks the start of a new era for Volkswagen that showcases the company’s future course of action towards electric, fully connected and neutral carbon balance. Termed as the ‘New Volkswagen’ the new two-dimensional logo replaces the three-dimensional blue and silver version which was showcased in the year 2000.
The change to the new logo will begin with the European market followed by China in October. The changeover will be implemented across the global markets in a phased manner from the start of 2020. The foundation for a new brand design has been laid under collaboration by the Volkswagen Design and Marketing team. A total of 19 internal teams and 17 external agencies have been involved in the project. It is believed that changeover to the new brand design will be completed by mid-2020.
The company further claims that the new flat two-dimensional design is clear and has been reduced to its essential elements. Volkswagen has a market presence in over 171 markets across 154 counties and a total of 70,000 logos will be replaced in a phased manner.