Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign in with facebook
Sign In with google

Sign up to CarWale

Please enter your name
+91
Please enter your mobile number
Please enter your password
Please enter your password
Ad

Tata Nano was marketed the wrong way admits Ratan Tata

July 17, 2015, 03:26 PM IST by Ninad Ambre
Tata Nano was marketed the wrong way admits Ratan Tata

Ratan Tata, industrialist and chairman Emeritus of Tata Sons, was present at the 11th convocation of Great Lakes Institute of Management in Chennai. In an interview he admitted that branding the Nano hatchback as the cheapest car rather than ‘the most affordable car’ was the biggest mistake they did.

During an interaction with the students of Great Lakes Institute of Management, he said, "Nano was made to reach out to people, (but) it never has. It is meant to be reachable throughout India with our dealerships. But we made our bunch of mistakes. And that had a negative impact on the car in the market, people did not want to be seen in the cheapest car and I think that has been our greatest deficiency that has disenabled the car to perform what it was trying to do."

Tata Nano

The Tata Nano's design team was led by a group of young professionals aged between 25 or 26. They had their challenges developing a car that Indian consumers could purchase for under a lakh. And though it was eventually wrongly branded, the launch of the car was in itself a big achievement for the company. It was a success far beyond expectation.

The Tata Nano you see today and the Nano hatchback that was initially planned to be introduced to the Indian market are worlds apart. The hatchback that was at first planned was mainly designed to be able to be priced within a lakh rupees making it affordable for the common man. It meant it was devoid of all the features and the technological wizardry that the current Nano gets.

Tata Nano

Today, the Nano is offered with the AMT (automated manual gearbox) transmission, which is termed to be one of the latest technologies available in the few cars sold today. Equipped with many new features, the car provides consumers a good package and is enjoying a good demand currently.

So the company that made mistakes in the sales and marketing of the Nano, which not only left a blemish but also distanced people from the car, will finally breathe a sigh of relief. Though they were not able to stick to their initial plans, they still have a winner in the form of the Tata Nano GenX today.

Tata Nano GenX

Source: NDTVProfit

Tags:Tata,Nano,Tata Nano,Nano GenX,Tata Nano GenX
Show CommentsHide Comments
Ad

Tata Nano GenX Price in Popular Cities

CityOn-Road Prices
New Delhi₹ 2.66 Lakhs onwards
Mumbai₹ 2.92 Lakhs onwards
Hyderabad₹ 3.04 Lakhs onwards
Chennai₹ 2.92 Lakhs onwards
Bangalore₹ 3.13 Lakhs onwards
Kolkata₹ 2.92 Lakhs onwards
  • Upcoming Cars

Mahindra e20 NXTMahindra e20 NXT

Jul 2019

6L - ₹ 8L
Mahindra eKUV100Mahindra eKUV100

Dec 2019

8L - ₹ 9L
Jeep RenegadeJeep Renegade

Jan 2020

12L - ₹ 17L
BMW New X5BMW New X5

Apr 2019

70L - ₹ 90L
Mercedes-Benz GLE NewMercedes-Benz GLE New

May 2019

65L - ₹ 80L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in