Ranstad extends its contract with Williams F1

The AT&T Williams team today confirmed that it had entered into an extended and increased sponsorship agreement with Randstad Holding nv. Randstad has been a team sponsor since 2006. Following agreement to enter into a three year partnership with Williams F1 in January 2007.



Frans Cornelis, Randstad’s Managing Director, Group Marketing & Communications said, “We are very happy that we are able to enhance the efficiency of our marketing budgets by concentrating more on the platforms that have shown real value in relationship management and brand building, as our programme with the AT&T Williams team has demonstrated.” 

The new, extended agreement with the team will see the partnership lengthened for an additional term, with cockpit side branding positions on the FW31 and multiple branding positions on the team and driver overalls, reflecting the company’s core interest in the team’s human inputs.

Commenting on this new agreement, the AT&T Williams Team Principal, Frank Williams said, “I am delighted that in the past three seasons we have worked successfully with Randstad and as a consequence they have increased their level of engagement with the team for the second time. I hope this reflects the real value the sponsorship can bring to their newly merged business.”