Renault is celebrating four years in India, this July, and now they have chosen actor Ranbir Kapoor as their brand ambassador. This is part of their strategy to usher in their next phase of growth in the country.
The carmaker has rounded up on the actor to lead their brand because they feel he is a perfect fit with brand Renault, given his illustrious lineage, his penchant for innovation and unmatched passion.
Renault is progressing towards a new and dynamic phase of growth in India. This association will leverage the versatility and legacy of both Renault and Ranbir Kapoor, as he represents the underlying brand promise of Renault: ‘Passion For Life’.
Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said, “Renault is currently celebrating its fourth year anniversary in India and in this eventful month it gives me immense pleasure to announce Ranbir Kapoor as Renault’s brand ambassador. Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault’s legacy and brand ethos which hinges on three pillars – vibrant, forward looking and connected to people.”
The actor also reflected on his association with the brand, “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its fascinating growth journey in India.”
Renault is looking to significantly increase its presence pan India. Together with its product offensive strategy that has been strategically planned to meet this objective, there is also a firm plan to aggressively expand the dealership footprint, and reach 280 sales and service outlets by the end of next year.