Official: Ford EcoSport bookings to begin in June

Ford has announced via the EcoSport Facebook page that official bookings for the highly anticipated compact crossover will begin in June. This also means that the vehicle will most probably be launched by mid-June and deliveries starting in July. We have already driven compact SUV and pretty much know the variants, engine line up as well as all the features and are now just waiting for the price announcement.

It is also known that dealers had been taking unofficial bookings by charging between Rs 25, 000 to Rs 50, 000 since the end of last year but had eventually stopped due to excess demand and lack of clarity from the American automaker. Ford will export the EcoSport to over 32 countries from its Chennai facility and the latest destination that we have discovered is Australia. It will get exactly the same vehicle that will sold in India but with a few more features and will only be offered with two petrol engines.

It is expected that Ford will price the EcoSport in the range of Rs six lakh to Rs 12.5 lakh. The American automaker has already confirmed that it will use the export revenue as leverage to price vehicle competitively. There are even reports suggesting that the EcoSport will begin at Rs 5.96 lakh (ex-showroom) which is premium hatchback territory!

Edit: The Ford EcoSport has been launched for Rs 5.59 lakh (ex-showroom Delhi)
Edit: Here is our live coverage of the launch for the Ford EcoSport