The Ciaz sedan was only sold through regular Maruti Suzuki dealerships till now. Now, the mid-size sedan will be sold only through the Nexa showrooms. Maruti decided to move the Ciaz to the Nexa chain of outlets primarily to create a distinct aspirational value for their premium offerings.
Cosmetically, apart from the addition of a new blue colour to their palette, the only other change in the Ciaz is the elimination of the 'Maruti Suzuki' moniker and variant badges. The car will now get a Nexa badge on the left side of the tail gate and Ciaz badging on the right. The car will be offered in five trims - Sigma, Delta, Zeta, Alpha and a new S variant.
There will be no mechanical changes to the Ciaz and the car will continue to be offered with the 1.4-litre petrol and 1.3-litre diesel engine options. A five-speed manual transmission is standard, while the petrol model can be had with an optional four-speed automatic in the Delta, Zeta and Alpha variants.
R S Kalsi, Executive Director, marketing and sales, Maruti Suzuki India Limited, said, "Today, NEXA has established itself as a successful model with over 2,00,000 cars being delivered in less than two years of launch. Ciaz at NEXA gives us the confidence to do even better and strengthen the brand Maruti Suzuki. Through this move, we will be able to offer the Nexa experience to new customers. At the same time, Ciaz will help us achieve our sustained long term goal of 20 per cent sales through NEXA."