Mahindra Reva launches its ‘Ask Movement’ in run up to the launch of the e2o

Mahindra Reva has launched its ‘Ask Movement’ in the run up to the launch of its e2o electric vehicle on March 18. The movement basically urges people to ask questions that will drive positive change. They can post on the Mahindra Reva website and the person whose asks the most profound question will win a Mahindra Reva e2o during the launch. 

To participate in the movement, visit the Reva e2o page, click on the Ask Movement link and then login using your Facebook ID. Mahindra Reva has specified that the questions should be generic, but thought-provoking and not related to politics, religion, or controversial topics.

Speaking on the movement, Pravin Shah, chief executive, automotive division, said "at Mahindra challenging conventional thinking in everything we do is a way of life. We have always encouraged people to ask questions because we believe that our ability to innovate and develop superior products is related to the questions we are asked by our customers and employees. With the Ask movement, we hope to encourage people to constantly think of the questions that really matter and actually voice them."

Mahindra Reva has also been featured by Fast Company Magazine in the list of ‘Top 50 most innovative global companies of 2013’. Slotting in 22nd place, it has been listed for its contributions to the worldwide EV industry. The Fast Company listing features businesses that are creating the greatest impact across their industries and culture as a whole. Keeping in trend with the Green policies, Mahindra said that it was also working on an electric version of its Verito sedan and that would launch the car next year. 

Read more about the Mahindra Reva e20 here