HCIL will adjust their production facilities in Greater Noida in Uttar Pradesh and Alwar in Rajasthan to be able to cater to the demand of the Jazz. The company believes that the car will help the premium hatchback segment in India to expand substantially. This segment grew by 40 per cent last year and is expected to reach two lakh units per year showing a surge in sales.
Jnaneswar Sen, Senior Vice President, marketing and sales, HCIL, said, "We are confident that the launch of the Jazz will help the market of premium hatchback segment to further expand. It is a fast growing segment at the moment and we will see the response. A lot of people are coming to our outlets to have a glimpse of the model. For a model like Jazz, we want to fulfill the entire demand in the sense that once, in a couple of months we know what is the pattern of the demand for this car and we would like to fulfill the entire demand."
The new Jazz is more promising than the earlier version whose production in India was stopped in 2013. HCIL used 72 per cent local content in that model, as against the 2015 iteration that uses 95 per cent. It is available as a diesel variant as well, unlike the old model which was offered only as a petrol version. The latest Jazz with new styling, loads of space and new features to offer comes as a good package for Indian consumers to choose from the premium hatchbacks available in our country.