- Honda Amaze emerges as the new entry-level product by the brand in the country
- Low sales for Brio attributed to a rising demand for bigger cars
Honda has officially ended production of its entry-level offering, the Brio, after a seven-year-long stint in the country. As revealed to the media, the Amaze now emerges as the new entry-level offering by the manufacturer in the country. The Brio had been witnessing low sales for a long time owing to the rising demand for bigger cars.
Speaking on the occasion, Rajesh Goel, Honda Cars India Senior Vice President and Director (Sales and Marketing), said, “Our entry car is now, the Amaze. We have stopped production of Brio and as of now we do not intend to bring next-generation Brio into India.” He further added, “A sedan was the top seller in India last year. It is a typical motorisation cycle followed in every country and it’s just that in India the upgradation pace is much slower than other countries.”
The Jazz and the WR-V from Honda will now be the two models that will cater to the small car segment. The Honda Brio was first launched in India in September 2011 and has reportedly sold around 97,000 units till date. Prior to this, the company had stopped sales for the Mobilio MPV (multi-purpose vehicle) in 2017 in India. Introduced in July 2014, Honda had reportedly sold a total of 40,789 units of Mobilio in the country.