> The BMW JOYFEST is an adrenaline fuelled celebration that showcases the most aspirational BMW product portfolio in India.
> It will be hosted in 16 cities in India.
BMW India conducted its exclusive driving program – ‘BMW JOYFEST 2018’, a two day event, in Kochi on Saturday.
The event showcased the modern functionality, high performance and driving dynamics of BMW’s product portfolio. Customers and prospects experienced the superior control, and manoeuvrability of BMW’s xDrive - the intelligent all-wheel drive system of the BMW X family of sports activity vehicles (SAVs). Plus, it also gave them an opportunity to explore the luxury, comfort and advance driving dynamics of other BMW sedans and sporty M vehicles.
The cars which were offered to customers for a test drive included the 6 Series Gran Turismo, the M5, 5 Series, 7 Series, X3, X1 and the X5. Besides that, BMW certified trainers offered valuable advice on various driving techniques such as slalom, fast laps, corner braking and emergency braking.
Apart from this, the JOYFEST also housed an exclusive BMW 7 Series Individual Lounge, BMW Lifestyle zone with BMW original and BMW Motorsport accessories. There was also the BMW Financial Services zone, food and beverage section and a BMW gaming zone that ensured an entertaining time for the entire family.