Audi plans to turn the interior of their show car into a tech-filled amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a completely in-car entertainment format and a movie theatre-like experience inside a luxury saloon on its show stand.
Both technologies represent the in-car entertainment of the future, says Audi. The brand will also showcase how a car ride can turn into a digital entertainment experience. The models of the future will be even more connected and therefore provide the prerequisites for an entertainment space. Thanks to automated driving, occupants will have “free” time in the car in the future, in which they can use the next generation of in-car entertainment, for example.
Audi will showcase some new concepts at the CES to demonstrate how the driving experience can turn into an experience drive. In Las Vegas, the brand will present a completely new entertainment format that provides entertainment while the car is stationary. It allows the occupants to enjoy Hollywood blockbusters or content provided by streaming services.
Audi has been a regular exhibitor at the CES since 2011. It is the most prominent electronics trade fair and is considered to be an important driving force for trends and developments all over the world and roughly 1.7 lakh visitors are expected in 2019.