German luxury car maker Audi considers India as one of its key markets in the all of the emerging markets and is planning to launch more cars as a part of its expansion plan. The company has had a great time last year and is currently the best-selling luxury brand in India.
Audi Group's Member of Board of management for marketing and sales Luca De Meo, addressing the company's annual press conference said, "The story of Audi India is a story of success. We would like to maintain the leadership. We see the premium market developing in 2014. This is pretty encouraging for us,"
Audi CEO Rupert Stadler said: "2013 was an extraordinary year and we remain on course for success in 2014.We will further expand our unit sales and increase our revenue to more than 50 billion euros. Our car deliveries will grow in all regions of the world."
"We are currently developing the next stage of evolution - our longitudinal modularplatform. In addition to our site projects and investments in future technologies, we are also making enormous expenditure for future growth with our modular strategy.
"We sow today what we reap tomorrow. Nonetheless, we will remain within our strategic target corridor in 2014, that is, an operating return on sales of between eight and 10 per cent. Our course here is clear: long-term, sustainable success," he added.
The German bandwagon of Audi, BMW and Mercedes have set their individual targets for 2020 as reported earlier. Audi achieved its target of 1.5 million before time and is now eyeing 20 million by 2020. This target could be influenced by even a single additional sale and the difference between winning and loosing is just one additional car sold.