Please Tell Us Your City

Knowing your city will help us provide relevant content to you.

Sorry! No matching results found. Try again.Error Identifying Your Location.

Log in to CarWale

Please enter your password
Forgot password?
Please enter your registered email

Or Login with

Sign In with google

Sign up to CarWale

Please enter your name
Please enter your mobile number
Please enter your password
Please enter your password

Volvo to launch online car sales in new marketing strategy

December 15, 2014, 05:13 PM IST by Fleme Varkey
Volvo to launch online car sales in new marketing strategy

Swedish carmaker, Volvo, controlled by China's Geely, will gradually branch into web sales and spend more on digital advertising, as part of the changes it intends for its global marketing strategy.

"The plan is to have all our car lines in all our markets offered digitally," Volvo sales chief Alain Visser said on Monday. Putting to rest worries of blotting out dealerships, Mr Visser said, "We don't see a car distribution network without dealers in the foreseeable future. Vehicles sold online will still pass through the dealer network for delivery.”

Volvo raised its 2014 sales goal in August as it launched a revamped XC90 crossover, the first vehicle developed under Zhejiang Geely Holding Group ownership.

The new strategy – the “Volvo Way to Market” – focuses on four areas: marketing tools, digital leadership, dealerships and service. Part of it will be that Volvo, in future, will concentrate on three key international motor shows, one each in Europe, the US and Asia. In addition, it will conduct an annual Volvo event to showcase its products and brand. It will also place online sales and marketing at the centre of its marketing strategy and drastically upgrade its dealerships and service offering.

The company has worked closely with its dealer network in developing the tool in order to retain the personal touch that is so important in buying, delivering and servicing cars. All new dealerships will have a globally uniform lay-out and look and feel echoing a lot of Scandinavian features. Existing dealerships will be upgraded in a similar way. 

Online shopping has taken over the world in a big way. Car shopping online has also interested a lot of customers and websites are being preferred over dealerships. So this move by Volvo Cars makes plenty of sense. 



Tags:Volvo,Volvo India,Volvo XC90,XC90,Volvo cars online,Volvo sales online
Show CommentsHide Comments
  • Upcoming Cars


25th Jul 2019

80L - ₹ 1.20Cr
BMW 7 Series FaceliftBMW 7 Series Facelift

25th Jul 2019

1.22Cr - ₹ 1.40Cr
BMW New 3 SeriesBMW New 3 Series

21st Aug 2019

50L - ₹ 60L
Kia SeltosKia Seltos

22nd Aug 2019

14L - ₹ 20L
Hyundai New Grand i10Hyundai New Grand i10

Aug 2019

6L - ₹ 8L
All Upcoming Cars
Ask the experts1800 2090 230Mon-Fri (9 AM - 8 PM)
Sat (9 AM - 5:30 PM)
Sun (9 AM - 7 PM)
Toll free

Select your city to avail offers

Currently available only in