Toyota takes a comfortable lead as the greenest brand in the first ever “Best Global Green Brands” report published by Interbrand brand consultancy agency on July 26, 2011. The study takes into account publicly available information on a brand’s environmental performance coupled with the public’s perception of the brand’s environmental sustainability, or “green” image, to produce the report’s Green Performance Score. The Interbrand report said that Toyota is a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world.
Toyota’s continued commitment towards the environment was highlighted in the Toyota Global Vision, published in March 2011, with the aim to reduce carbon emissions throughout the complete manufacturing and sales processes of its products. The company also strives to conserve natural resources through recycling, and to perform its activities in harmony with nature.
Building on a long-term, well-to-wheel approach towards sustainable operations, Toyota operates several environment initiatives at its facilities in Europe. Recently unveiled initiatives include: a solar wall at Toyota Motor Manufacturing France, in Valenciennes, France; a UK motoring industry first large scale solar panel array at Toyota Motor Manufacturing United Kingdom, in Derbyshire, UK; and the planned installation of two wind turbines at Toyota Vehicle Logistics Centre in Zeebrugge, Belgium.
