Tata Motors has launched a new program called ‘Tata Motors Service’ which will focus on enhancing customer satisfaction, especially in terms of after-sales service. The company has rolled out a total of 11 new services under the three brand promises of Responsive, Reliable and Best Value services.
Tata owners can now select a service appointment online where they can select time, date and dealer of their own choice. A new service ‘Speed-O-Service’ has been initiated where the owners can get their cars’ general service done in just 90 minutes. The dealers will have revamped service bays that can deliver 6 cars a bay. The company claims that minor repairs like change of bulb or punctures will be completed within 30 minutes.
Tata Motors’ 2,700 strong authorized service points will provide emergency breakdown services across the country through a towing assistance function. Tata Motors claims 60 minute and 120 minute response times in the city and on the highway respectively.
The carmaker also announced an extended warranty program applicable to all its passenger vehicles. There are two options on offer – 12 months/1,50,000km and 24 months/1,50,000km extended warranty. The carmaker now also provides a 1 year warranty on genuine spare parts. The Indian auto major has opened a new 30,000 sq.m warehouse in Chakan for the storage of all its spare parts. The company will also be providing real time updates to its customers through RFID technology. This will help customers to look at live information regarding the location and status of their car at the service bay.
"Through ‘Tata Motors Service’, we pledge to bring the best-in-class vehicle after-sales service experience for our discerning customers. As a part of our even greater focus on customer delight in our HORIZONEXT strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction. With these initiative, weare harnessing our over 800 technology backed sales outlets and customer insights to take our customer engagements to the next level,” said Ranjit Yadav, president, Passenger Vehicle Business Unit, Tata Motors.