Even though luxury car manufacturers like Porsche, Lamborghini, and Ferrari are bearish about the American and other developed markets, their sentiments seem to be quite bullish towards emerging markets like India.
Despite a lower 7 per cent growth forecast for the Indian auto industry in the current fiscal year, sales of luxury cars continues to grow unhampered. For Porsche, the next major sales leap will be with the launch of the four-door 'Panamera' in late 2009. "We have high hopes for the Panamera in the country and are very excited about it," said Porsche India managing director Rod Wallace. The strategy now is to create brand awareness and establish a dealership base, he said.
