Nissan Micra To Be Launched on 14th July. Bookings Cross Over 1000 in 4 Weeks

Nissan Motor India Private Ltd (NMIPL) on Tuesday announced that the pre-order bookings of the Nissan Micra, which will be officially launched nationwide on July 14, 2010,  has crossed 1000 in just four weeks since the company showrooms started accepting bookings from the last week of May 2010.

So far 1049 pre-order bookings until closing hours of June 21, 2010 were recorded for the 4th generation Nissan Micra which will be powered by a 3-cylinder 1200cc engine, with Delhi in the lead, followed closely by Bangalore, Ahmedabad, Mumbai and Chennai among others.

Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India says, “We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.”

Abhijeet Pandit, Vice President – Sales & Marketing, Hover Automotive India, said “We are overwhelmed and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra.”

Nissan launched their multi-media teaser campaign featuring actor Ranbir Kapoor from June 10, 2010 to create brand awareness and brand recall.