Customer experience focused Nexa premium brand from Maruti Suzuki has moved one step ahead with the inauguration of premium car service facility under the Nexa banner. To begin with, the Indian automaker has one newly inaugurated facility in Delhi and by the end of this year, it expects to see around 60 Nexa service facilities. Going forward, Maruti Suzuki expects that nearly 300 NEXA Service workshops will be in operation by 2020. Service cost at the Nexa service facility will be slightly on the higher side as compared to the regular service facility offered by Maruti Suzuki. Although the exact difference remains unannounced for now, we believe it might be around 10-15 per cent higher.
The newly inaugurated Nexa service facility focuses on three aspects – Technology, Experience and Design. Nexa car service takes in every customer service request via the Nexa app where they will be allotted a particular time slot with a dedicated manager who will assist right from the creating a job card until the billing process. The centre offers a digital health card that displays the vehicle health based on several key parameters. However, customers who do not have a prior appointment can also visit the service station but might end up waiting longer and will lack the benefits which are offered to those with an appointment. Interestingly, regular Maruti Suzuki customers who have always been looking out for a premium service experience can also get their vehicle serviced at the Nexa facility.
Speaking about Nexa service, Managing Director and CEO, Maruti Suzuki, Kenichi Ayukawa said: “About three years ago, we resolved to transform ourselves to redefine the customer experience and attract new categories of customers. NEXA was a first, important step in Maruti Suzuki’s transformation journey. It has been appreciated by customers. Listening to customers, we have now created NEXA Service to take forward that promise. Plush workshops with premium lounges and use of digital technology to enhance customer service and transparency will be the defining elements of NEXA Service. I am sure customers will like NEXA Service as well.”
