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Mercedes-Benz trademarks 12 names for its EQ electric brand

March 14, 2018, 07:05 PM IST by Bilal Ahmed Firfiray
Mercedes-Benz trademarks 12 names for its EQ electric brand

Mercedes-Benz has just filled multiple trademarks, 12 to be exact, for its upcoming EQ electric vehicles. The 12 monikers are filed in Canada for EQ A and EQ B vehicles which will arrive in a couple of years’ time after the EQ C SUV rolls out in 2019.

The six EQ A names are – EQA 200, EQA 250, EQA 260, EQA 300, EQA 320, EQA 350 and EQA 360. And the same six numbers are trademarked for the EQB badging as well. As a Mercedes tradition, the numbers following the model variant hints at the powertrain details. But, at this moment it not clear whether the badging hints at the kW or the horsepower output of the corresponding variant. The numbers could even be the electric range of these BEVs. What’s even strange is that these numbers are very closely spaced. 

Back in 2016, Mercedes also trademarked the EQA, EQC, EQE, EQG and EQS names in the United Kingdom. The Generation EQ Concept was showcased right after that and Mercedes started calling its 48V electric powertrain with EQ Boost. More details of this EQ monikers will surface when the production-ready EQ C will be revealed sometime in 2019 and go on sale a year later.

The German carmaker is mulling to electrify its entire portfolio by 2020. The parent company Daimler will be investing 10 billion Euros in the expansion of its electrical fleet and an additional one billion Euros for in-house battery production.  By 2022, the company plans to offer at least one electrified alternative across its model range. There will be more than 50 electrified vehicle variants. Meanwhile, Mercedes-Benz will also focus on the development of plug-in hybrids and the introduction of 48-volt powertrains. The Stuttgart-based carmaker wants to have more than ten models of the over 50 electrified vehicles to be fully electric cars across all the segments.

  • Mercedes-Benz
  • electric
  • EV
  • EQ
  • EQA
  • EQ C
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