Mercedes-Benz India has announced to increase the price of its entire range by 2.5 per cent to 4.5 per cent from the 1st September. The German auto maker has said that it has taken this step due to volatile exchange rates; high input costs and higher import duty.
The price of the A-Class A180 CDI has been increased by 4 per cent and will be priced at Rs 22.05 lakh (ex-showroom Mumbai). The B-Class B 180 CDI will now be pricier by 4 per cent at Rs 23.50 lakh; the C-Class 2000 CGI Avantgarde will now cost Rs 32.25 lakh, an increase of 2.5 per cent. The new E-Class 200 CGI Avantgarde and the ML-Class 250 CDI will now be available at Rs 42.16 lakh and 50.98 lakh, an increase of 3.5 per cent and 4 per cent respectively.
"The rising input costs along with higher import duties have been creating significant pressure on our bottomlines for quite some time now. The constant weakening of the currency and the increase in other relevant taxes further impacted the business, adversely. We have been absorbing a significant portion of these impacts till now, but to run a sustained and profitable business in the long run, revising the prices upwards was inevitable, said Eberhard Kern, managing directvor & CEO, Mercedes-Benz India.
“However, despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmarking value proposition enabling a hassle free purchase, while our after-sales programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience,” he added.