Volvo has finally unveiled their new Concept Coupe which is heading for the global stage at Frankfurt this year. Conceptualised by the company’s new senior vice president of design Thomas Ingenlath, the design philosophy will influence to all of their new models, the first of which is the next generation XC90 scheduled for its arrival next year.
Aesthetically, the design is smooth and polished with Volvo opting for elegance over muscularity thanks to the subtle creases and slim lines. This philosophy is highlighted by the new ‘T-shaped’ day time running lamps and the slender ‘C-shaped’ tail lamps on the rear. Volvo has dubbed the new concept coupe to be the next P1800, Volvo’s first successful sports car manufactured during the 1960s.
On the inside, the Coupe features a unique handcrafted crystal gearshift lever along with a large touchscreen mounted in portrait. Volvo has minimised the use of button and knobs which has resulted in a smooth design interface.
Volvo’s intentions to implement the design language to all its future models will be made possible by the company’s new Scalable Product Architecture. Specific elements like the generous dash-to-axle are cited as one of the defining factors of the new architecture.
Volvo cars which are not known for their aesthetics are hell bent on changing that perception of the car and are now emphasis of design on styling on par with safety and convenience and Concept Coupe does prove this intention right.