Mercedes-Benz India hosted the StarDrive experience for the city of Nagpur on September 21 and 22. The StarDrive Experience offers Mercedes customers and prospects opportunity to understand the handling of critical road situations in a safe and controlled environment.
The power and performance of the Mercedes-Benz range staring with the C-class to the ML-Class and GL-Class cars, is displayed through the challenging course. The lineup also includes few AMG models like the C63 AMG and the G63 AMG. The participants got to experience the benefits of safety technologies like Pro-Engineering Package, Airmatic Package, 4ETS, Downhill Speed Regulation (DSR) etc at the event. The company also kept an SLS AMG for display at the event area.
Speaking of this initiative, Eberhard Kern, managing director and CEO, Mercedes-Benz India said "The StarDrive Experience is one of Mercedes-Benz’s the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market.”