They say the design has a lasting impression on an individual, and this is every bit true when it comes to Kia Design. Kia is one of the few carmakers in the world that has integrated design and engineering in its cars so synchronously that, Kia cars are not only stylish and instantly recognisable to look at, but are also practical and evocative.Kia is the fastest OEM to win more than 70 design awards, yes, more than 70 awards
A good product design plays an important role in building a strong brand. This is where Kia takes a lead with its stunning design ideologies for cars with a visually impactful, memorable and emotional connection..
Kia’s beautiful design journey started with finding the spirit of each model and develop traits that accentuated it visually. The simplicity of a straight line is one of the core fundamentals that underpin Kia's design philosophy.
Combined with the characteristic tiger-nose grille and safe and comfortable cabin, the Kia cars offer so much more than simple satisfaction. Kia’s disposition of reliable and yet desirable cars can only be achieved if design and engineering go hand in hand when developing cars for all seasons, and all people.
Kia has managed to establish itself as a car manufacturer that you can go to without compromising on quality & styling. Its motif inspired by diverse sources coming together in a single rhythm making Kia cars more aspiring and desirable but also the ones that customers thoroughly enjoy. The carefully put together cabin not only offers convenience, but also adds fun to the mundane daily commutes. With its design, Kia has managed to establish its demeanour with thoughtful cues ordinarily reserved for luxury marques. Consequently, Kia design symbol aims to be as strong as their hallmark making use of nothing extravagant but as simple as design. For instance, the signature tiger-nose grille forms a consistent family look so common on the roads that people can instantly recognize the brand even from a distance or in the dark.
With the ‘Straight Line’ design philosophy, the manufacturer associates the straight lines to three major traits - clarity, precision and distinctiveness; which is reflected in the attitude and vision of the designs. The Korean carmaker believes that design is not just about shapes, lines or colour, but it instills soul into the brand and makes their customers more passionate about their products. And for this, they go to great lengths be it taking inspiration from around the world, or falling back on their technical prowess for making their cars stand out. The ultimate goal of the styling activities is to create complete, pure and unprecedented designs that define the Kia brand. The simple shape, delicate interior and exterior details are a provision of experience which are hard to come by in other cars.
Designing a car is not just a process for Kia, but also a journey of passion and art to create something emotional and elegant, it needs to have a purpose, as it makes a visual promise to the onlooker. Like the tiger-nose grille marking the arrival of contentment and pride. The Kia Design is an amalgamation of the experience and the exciting vision of designers. Their cars are beautiful, dynamic, original and visually appealing. The proportion is everything, and getting a perfect balance is critical. The company strives to create pure and unparalleled designs that outline the brand. The design process focuses on gaining long-term loyal customers with simple yet evocative car designs that are unseen on other cars. The clarity, precision and individualism of the straight line design philosophy are clearly resonated through the vehicles. The Kia design has created such a powerful visual symbol towards its brand logo that it is a common phenomenon to instantly recognize its cars from a distance. So Kia aims at making a symbol as strong as their logo by means of nothing but its design expertise.
Around the world, Kia motors seek to have a deeper interaction with the local people and the market to gain a better understanding of different markets and their technology requirements. Hence, the Korean carmaker has even pursued profound interactions with people around the world to gain a better understanding of what they really want from their cars, because each market differs depending on people and their requirements. For instance some markets require a functional, no nonsense cabin, while other markets need their interior to be filled with gizmos and creature comforts.
And so Kia pays equal importance to this when designing a car.
The evolution of Kia’s design philosophy has been stunning and taking things forward shouldn’t be challenging at all. The future of design at Kia looks vibrant, positive, eye-catching and exciting for both the mind and the heart. In the end, the Kia cars remain true to everything Kia believes in – simplicity, eccentricity, practicality and emotions.